Video Production Services

calendar Mar. 06, 2025
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Siranush Tovmasyan

Head of Visual Content

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Summary. Video production plays an important role in modern marketing, as it helps to capture the attention of the audience and...more

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When talking about modern marketing campaigns, there are a few fundamental things that should be considered. Each era creates its needs and standards for marketing. Now, next to influential slogans and strong CTAs, we have one more thing to pay attention to. There is a growing need for video content. 

Video production services add the needed impact, whether it’s for marketing, training, or brand storytelling. It cares about delivering the main message and making it noticed. Also, in our everyday life, we have a lack of time. And video content as an option for textual content plays a huge role.

The article discusses the main role of video production and the types available at WeProdigi Agency.

What is a Professional Video Production Service?

Everyone can make videos. But not everyone can make it correctly. That’s what suggests a professional video production service. If you want videos that will meet clear goals, then professional B2B video production is needed. It will care about meeting the goals, whether for marketing, business, or educational needs. Video production companies will care about the video-making process from A to Z. 

As a rule, high-class video production consists of several stages. The first stage is discovery. It’s the time when we need deep research to understand a few fundamental things. The video production team should completely understand the product or service and determine its USPs. The audience plays a huge role. There’s always the question, “Who is the video being created for?” After this process, goals, key messages, and future actions are defined. 

A strong script is the next step. Here, the goals and the messages are turning into actions. It’s followed by a storyboard, with a scene-by-scene preview of the upcoming video. 

For the maximum impact, we need professional sound design and voiceover. It’s another opportunity to show the personality of the brand, product, or service. The right choice of voice artist, intonation, and sound effects will change everything. As a result, we’ll have a video that contains the spirit of our brand and represents its personality, leaving a long-lasting impact.

The illustration stage cares about the right colors, characters, and visual look of the video in general. After ideas gain momentum, they are turned into animated videos. 

Professional video production is needed in various areas. It can bring results in brand awareness and marketing, corporate communications and training, and more. Also, it’s necessary for companies, from startups to large corporations. And from marketing agencies to education centers. The list of cases and types of companies is too long to be listed. Video production itself offers different styles for different purposes, which we’ll discuss next.
 

Types of Video Production Services

The role of video production has become more important over time. Due to this fact, now we have a wide variety of video production services. The right choice is always on purpose. Simply, today’s video production services always have something to offer depending on the purpose.

Explainer videos, commercials, testimonials, and esc. There are too many types and offers. But how do you choose the best one for yourself? Let's explore the most common types available in WeProdigi Agency. A good understanding of each will help you navigate easily in the future.

Explainer Video 

Probably the best choice when it comes to explaining or introducing something new. The format’s main goal is to simplify complex information. It can be a good substitute for long instructions. In short, everything is funny and simple with explainer video production services.

2D Animated Video

One of the most needed formats worldwide. It will turn your messages into characters living in a 2-dimensional environment. This style is always about good and warm memories. That’s why every message will become unforgettable with it. 2D animated videos can be used in different areas, from education to IT and software.

3D Animated Video

What can show physical products in detail better than 3D animated videos? This type will create highly detailed and realistic visualizations. Animations will work well for almost every field - from medical & healthcare to architecture and real estate. It will turn the messages into life-like visualizations. Its benefits are the depth, texture, and dynamic movement it provides.

Whiteboard Animation

Turn your explanations into hand-drawn illustrations on a white background. Try to imagine the impact when illustrations appear on the screen as if drawn in real time. It’s one of the best engaging tools. The style can be highly effective for startups, business presentations, etc.

Drawn Animation

Drawn or traditional animation. Submits information with frame-by-frame hand-drawn or digitally illustrated visuals. The type goes well for storytelling. It is also good at delivering emotions. It can work well in different areas and for various purposes. One of the main benefits is that it gives unlimited space for creativity. This format is one of the best introductions for services, products, and more.

Screencast Animation

What would be the best solution for tutorials and software demonstrations? The answer is screencast animation. It will give the best explanations with proper voiceovers and sound design. SaaS companies often choose this type. Also, it can be a good step-by-step guide for software and app users.

Mixed Media Animation

There’s a way to create highly dynamic and engaging video content. Mixed media is the one who knows that way. This format can meet this challenge by combining multiple formats like live-action footage, 2D or 3D animation techniques, motion graphics, and text overlays. The results can talk for themselves. It allows the creation of, for example, brand promotions for marketing needs.

Shooting Video

In the case of shooting video, we deal with real people, locations, and objects. Of course, its impact is different in many cases. This professional videography can create impactful corporate videos, testimonials, pitch videos, and more. It becomes a real dialogue between a brand and an audience.

Product Video

How do you help your potential consumers understand the benefits of your products? The practice shows that visual demonstration is the best way. A product video will show the product's features, benefits, and usage better than anything else. A product showcase can be the best choice for industries of E-commerce and retail, tech and gadgets, etc.

 

Why Choose WeProdigi for Your Video Production Needs?

First of all, WeProdigi’s professionalism is noted in our story. Our portfolio is full of success stories and collaborations with famous brands. The professionals at WeProdigi have experience in creating videos for different industries. Among our clients are companies offering financial, healthcare, communication, and other services.

In the process of video production, we include digital marketing specialists. This helps us to make videos that can easily reach their marketing goals and target audiences. This improves efficiency several times over. 

We offer a trustworthy approach. For example, we don’t require a prepayment. We are always trying our best to provide satisfying results.

why-choose-prodigi

 

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