Whiteboard

Animation

Whiteboard animations are some of the most intuitive and simple, yet very informative forms of video production. You’ve probably seen these at some point looking up a tutorial or quick information guide on pretty much any topic. They’re easy to create and share, however if you put a little extra effort into them, they can truly turn into something that stays in your mind for a very long time.

So then, which industries can benefit from these kinds of videos and how can they be used?

Let’s imagine you have a new service that you want your future clients to know about. However, you don’t wish to send them paragraphs of text to read in order to understand what you have to offer. And at the same time, a traditional commercial won’t give them all the answers to their questions.

A whiteboard animation video can not only be as informative as a detailed written explanation detailing everything included in your services, but can also be as enjoyable as a commercial. Some of the biggest industries that take advantage of whiteboard advertising are the IT sphere, where they can easily and quickly demonstrate what their programs do and how they can benefit their clients, without giving a lengthy lecture or glossing over important elements. Whiteboard animation is also very popular in the education industry, as it’s used to teach certain kinds of subjects, almost as if a real lecturer was writing on a whiteboard.

There are plenty of other industries that utilize whiteboard animations in their own creative ways and can get a lot done thanks to the style’s simple, yet creatively flexible nature.

So now that we know who uses whiteboard animation videos, then how are they exactly used?

Take our example of the education sphere describing their lesson. Normally, they’d have a static slideshow with a few photos and a voiceover to complement the slides. However, with slideshows there’s a lot less room to work with in terms of what you can put on your canvas and the style is simply not dynamic enough for certain subjects.

In lessons on science, for example, you’ll need a mix of words, drawings and videos to all work together to demonstrate some sort of theory. A whiteboard animation is the perfect platform for such mixed use of media and thanks to how simple it is, you don’t have to worry about all these elements cluttering up the screen, as they would with a traditional slideshow.

You’ve seen these videos for yourself and you know how simple and effective they are. Now, imagine how having one of these for your own company could benefit your growth, as you get word out there about what you do and what you can bring to the table.
Keep your future clients informed about your business and services with a simple and super effective whiteboard animation, that lets everyone know exactly what you do and how you do it.